In 2022, a study looked into the product placement value of sneaker and apparel brands included in the fifth season of Netflix's original "Cobra Kai." Nike was the brand that scored the highest product placement value – 3.55 million U.S. dollars. Sportswear brand Champion followed with 1.7 million dollars in product placement value, while third came skateboarding brand Primitive with 1.05 million dollars.
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023
(in million U.S. dollars)
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Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023
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The source uses a special rating model that combines both viewership and product placement gross valuation data. Afterwards, the gross data is discounted to net value, based on exposure quality.
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YouGov. (February 17, 2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars)." Chart. February 17, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. (2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product Placement Value of Sneaker and Apparel Brands Included in Cobra Kai Season Five in The United States and The United Kingdom as of February 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov, Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/ (last visited January 21, 2025)
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph], YouGov, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
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