In 2022, a study looked into the product placement value of sneaker and apparel brands included in the fifth season of Netflix's original "Cobra Kai." Nike was the brand that scored the highest product placement value – 3.55 million U.S. dollars. Sportswear brand Champion followed with 1.7 million dollars in product placement value, while third came skateboarding brand Primitive with 1.05 million dollars.
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023
(in million U.S. dollars)
The source uses a special rating model that combines both viewership and product placement gross valuation data. Afterwards, the gross data is discounted to net value, based on exposure quality.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (February 17, 2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars)." Chart. February 17, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. (2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product Placement Value of Sneaker and Apparel Brands Included in Cobra Kai Season Five in The United States and The United Kingdom as of February 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov, Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/ (last visited October 02, 2024)
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph], YouGov, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/