In 2021, approximately 80.5 percent of the amount spent on product placement in film was allocated to movies theatrically released. The remaining 19.5 percent went to films that premiered on streaming platforms. The same source estimated that the product placement global revenue grew by over 14 percent to more than 26 billion dollars in 2022.
Share of the revenue of product placement in film worldwide in 2021, by distribution method
Characteristic
Share of the revenue
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PQ Media (@PQMedia). (August 29, 2022). Share of the revenue of product placement in film worldwide in 2021, by distribution method [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). "Share of the revenue of product placement in film worldwide in 2021, by distribution method." Chart. August 29, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). (2022). Share of the revenue of product placement in film worldwide in 2021, by distribution method. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). "Share of The Revenue of Product Placement in Film Worldwide in 2021, by Distribution Method." Statista, Statista Inc., 29 Aug 2022, https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia), Share of the revenue of product placement in film worldwide in 2021, by distribution method Statista, https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/ (last visited August 25, 2024)
Share of the revenue of product placement in film worldwide in 2021, by distribution method [Graph], PQ Media (@PQMedia), August 29, 2022. [Online]. Available: https://www.statista.com/statistics/1376069/share-product-placement-film-distribution-worldwide/