According to a survey conducted by Rakuten Insight in February 2023, 65 percent of respondents from Indonesia aged between 16 and 24 years used social commerce to purchase cosmetics and beauty products. 40 percent of the the same aged respondents in South Korea has purchased beauty products on social media as of February 2023.
Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Cosmetics and Beauty Products on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/ (last visited November 18, 2024)
Share of consumers who bought cosmetics and beauty products on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376063/asia-beauty-product-purchases-on-social-media-by-country-and-age/
