During an April 2022 survey among consumers who follow athletics in the United States, 44 percent of respondents said they had noticed event partnerships in the previous six months. Around 42 percent said they had noticed the sponsor of a TV program, while 41 percent reported noticing product placement in instances such as films and TV shows. The global revenue of product placement in movies surpassed 2.7 billion U.S. dollars in the previous year.
Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022
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YouGov. (July 25, 2022). Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. "Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022." Chart. July 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. (2022). Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. "Leading Types of Sponsorships Noticed in The Previous Six Months by Consumers Who Follow Athletics in The United States as of April 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov, Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 Statista, https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/ (last visited August 25, 2024)
Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 [Graph], YouGov, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/