According to a survey conducted by Rakuten Insight in February 2023, 70 percent of respondents from Japan aged from 45 to 55 years never completed purchases over social media. In comparison, six percent of the same age group in Vietnam never used social commerce as of February 2023.
Share of consumers who never shop on social media in Asia in 2023, by country and age group
Original question: "How often have you purchased something on social media in the last 12 months?"
Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.
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Rakuten Insight. (March 15, 2023). Share of consumers who never shop on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who never shop on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who never shop on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Never Shop on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who never shop on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/ (last visited December 30, 2024)
Share of consumers who never shop on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376047/asia-share-of-consumers-who-don-t-shop-on-social-media-by-country-and-age/
