According to a survey conducted by Rakuten Insight in February 2023, 79 percent of respondents in China aged from 35 to 44 regularly shopped on social media. In comparison, 12 percent of respondents in Japan aged from 35 to 44 regularly shopped on social media as of February 2023.
Share of consumers who shop on social media regularly in Asia in 2023, by country and age group
Original question: "How often have you purchased something on social media in the last 12 months?"
Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.
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Rakuten Insight. (March 15, 2023). Share of consumers who shop on social media regularly in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/
Rakuten Insight. "Share of consumers who shop on social media regularly in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who shop on social media regularly in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Shop on Social Media Regularly in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/
Rakuten Insight, Share of consumers who shop on social media regularly in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/ (last visited December 21, 2024)
Share of consumers who shop on social media regularly in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376042/asia-share-of-regular-social-commerce-users-by-country-and-age/
