In 2023, around 52 percent of marketing professionals reported a two-time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 5.7 percent marked a four times larger ROI rate compared to their 2022 one. An additional 12.9 percent of marketers saw no ROI improvement.
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023
The survey demographic consists of representatives from the following countries: Canada, China, France, England, India, Spain, Vietnam, UAE, the United States.
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Mailmodo. (January 31, 2024). E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. "E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. (2024). E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. "E-mail Marketing Return on Investment (Roi) Improve Rates According to Marketers Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo, E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 Statista, https://www.statista.com/statistics/1376015/email-roi-improve-rates/ (last visited December 22, 2024)
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1376015/email-roi-improve-rates/
