In 2023, around 52 percent of marketing professionals reported a two-time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 5.7 percent marked a four times larger ROI rate compared to their 2022 one. An additional 12.9 percent of marketers saw no ROI improvement.
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023
The survey demographic consists of representatives from the following countries: Canada, China, France, England, India, Spain, Vietnam, UAE, the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mailmodo. (January 31, 2024). E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. "E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. (2024). E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo. "E-mail Marketing Return on Investment (Roi) Improve Rates According to Marketers Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1376015/email-roi-improve-rates/
Mailmodo, E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 Statista, https://www.statista.com/statistics/1376015/email-roi-improve-rates/ (last visited October 31, 2024)
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1376015/email-roi-improve-rates/
