Revenue of Amazon in Germany and worldwide 2010-2023

In 2023, Amazon generated approximately 37.6 billion U.S. dollars in revenue in Germany. The company's global revenue grew by around 63 billion U.S. dollars between 2022 and 2023. Revenue in Germany saw a decrease from 2021 to 2022, but 2023 saw the highest figure to date.

Amazon in Europe

Amazon’s expansion from the U.S. to Europe began in the late 1990s, with the launch of its UK and German websites. The company strategically entered European markets to tap into the growing e-commerce demand. By localizing its services, building logistics networks, and expanding its product offerings, Amazon solidified its presence in Europe and has become the leading online marketplace in Europe. As of 2023, Amazon operated 98 distribution centers in Europe, most of which were located in Germany and the United Kingdom.

Online shoppers in Germany

The convenience of online shopping has led to a steady year-on-year increase in the number of people using e-commerce for everything from clothing to groceries, with projections estimating nearly 52 million users in Germany by 2029. This growth is primarily driven by younger consumers and the working population, who are attracted to time-saving features like fast delivery and click-and-collect services, making it easier to balance shopping with busy work schedules. The vast majority of online shoppers make at least one purchase on Amazon each month, with an average basket value of around 36 euros.