Share of online fashion shoppers globally 2022, by gender

Published by Statista Research Department, Dec 10, 2024
An August 2022 survey in the U.S., UK, France, Germany, and Australia revealed that more women than men shop for fashion products online. Up to 82 percent of female digital buyers had purchased clothing via the internet in the previous 12 months before the survey, while only 73 percent of the men surveyed had done so.

Share of e-commerce fashion buyers worldwide as of August 2022, by gender

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Sources

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Release date

October 2022

Region

Worldwide

Survey time period

August 2022

Number of respondents

5,009 respondents*

Age group

18-65+ years

Special properties

active online shoppers in the U.S., UK, France, Germany, and Australia

Method of interview

Questionnaire

Supplementary notes

* Of this total, 3,887 respondents (78 percent) had purchased fashion items online at least once in the previous 12 months.

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Statistics on " Fashion e-commerce worldwide "

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Overview

5

Leading markets

6

Leading players

8

Online traffic

6

Consumption

8

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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