An August 2022 survey in the U.S., UK, France, Germany, and Australia revealed that more women than men shop for fashion products online. Up to 82 percent of female digital buyers had purchased clothing via the internet in the previous 12 months before the survey, while only 73 percent of the men surveyed had done so.
Share of e-commerce fashion buyers worldwide as of August 2022, by gender
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Share of respondents
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ChannelAdvisor. (October 7, 2022). Share of e-commerce fashion buyers worldwide as of August 2022, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/
ChannelAdvisor. "Share of e-commerce fashion buyers worldwide as of August 2022, by gender." Chart. October 7, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/
ChannelAdvisor. (2022). Share of e-commerce fashion buyers worldwide as of August 2022, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/
ChannelAdvisor. "Share of E-commerce Fashion Buyers Worldwide as of August 2022, by Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/
ChannelAdvisor, Share of e-commerce fashion buyers worldwide as of August 2022, by gender Statista, https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/ (last visited July 22, 2024)
Share of e-commerce fashion buyers worldwide as of August 2022, by gender [Graph], ChannelAdvisor, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1375959/share-e-commerce-fashion-buyers-gender/