According to a survey conducted by Rakuten Insight in February 2023, 74 percent of respondents in Vietnam have purchased items on Facebook. Facebook was also the most used social commerce platform in Thailand, Taiwan, Malaysia, the Philippines, Singapore, and Hong Kong as of February 2023.
Leading social media platforms for shopping in Asia in 2023, by country
Original question: "Which of the following social media platforms have you purchased items from in the last 12 month? Choose all that applies"
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Leading social media platforms for shopping in Asia in 2023, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/
Rakuten Insight. "Leading social media platforms for shopping in Asia in 2023, by country." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/
Rakuten Insight. (2023). Leading social media platforms for shopping in Asia in 2023, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/
Rakuten Insight. "Leading Social Media Platforms for Shopping in Asia in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/
Rakuten Insight, Leading social media platforms for shopping in Asia in 2023, by country Statista, https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/ (last visited December 21, 2024)
Leading social media platforms for shopping in Asia in 2023, by country [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375955/asia-top-social-media-platforms-for-shopping-by-country/
