Price comparison habits before buying online in Germany 2022

Published by
Koen van Gelder,
Dec 10, 2024
An August 2022 survey revealed that price is a major factor for digital shoppers in Germany. These shoppers tend to compare prices online before making a purchase. Almost half of German e-shoppers compare prices on a few sites before buying online. Only two percent of German respondents answered that they did not compare prices because they were not that price-sensitive.

Share of shoppers who usually compare prices before buying online in Germany as of August 2022

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Release date

October 2022

Region

Germany

Survey time period

August 2022

Number of respondents

1,005 respondents

Age group

18-65+ years

Special properties

active online shoppers*

Method of interview

Questionnaire

Supplementary notes

* Who had purchased at least one item online in the last 12 months.

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