Price comparison habits before buying online in the U.S. 2022

Published by
Koen van Gelder,
Nov 28, 2023
Most online consumers in the United States usually check prices before buying online. In an August 2022 survey, a total of 82 percent of respondents answered affirmatively when asked whether they often compared prices before making an online purchase. In turn, another 18 percent did not usually do so.

Share of shoppers who usually compare prices before buying online in the United States as of August 2022

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Sources

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Release date

October 2022

Region

United States

Survey time period

August 2022

Number of respondents

1,002 respondents

Age group

18-65+ years

Special properties

active online shoppers*

Method of interview

Questionnaire

Supplementary notes

* Who had purchased at least one item online in the last 12 months.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

Further related statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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