Price comparison habits before buying online in the UK 2022

Published by
Koen van Gelder,
Nov 9, 2024
Most surveyed digital shoppers in the United Kingdom compare prices online, an August 2022 study revealed. When asked if they usually compared prices before making an online purchase, a total of 83 percent of respondents answered affirmatively. The most common option, chosen by 58 percent of respondents, was comparing prices on a few websites.

Share of shoppers who usually compare prices before buying online in the United Kingdom as of August 2022

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Release date

October 2022

Region

United Kingdom

Survey time period

August 2022

Number of respondents

1,000 respondents

Age group

18-65+ years

Special properties

active online shoppers*

Method of interview

Questionnaire

Supplementary notes

* Who had purchased at least one item online in the last 12 months.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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