According to a survey conducted by Rakuten Insight in February 2023, nine percent of respondents from Japan used social commerce to purchase food, snacks, and non alcoholic beverages. In comparison, around a quarter of Chinese consumers used social commerce for the same purpose as of February 2023.
Product categories purchased by social commerce users in Asia in 2023, by country
Characteristic
Cosmetics and beauty products
Clothing
Fashion accessories
Bags and shoes
Consumer electronics
Household and decorative items
Pet supplies
Food, snacks, and non alcoholic beverages
Alcoholic beverages
Dietary/nutritional supplements or functional foods
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Product categories purchased by social commerce users in Asia in 2023, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. "Product categories purchased by social commerce users in Asia in 2023, by country." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. (2023). Product categories purchased by social commerce users in Asia in 2023, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. "Product Categories Purchased by Social Commerce Users in Asia in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight, Product categories purchased by social commerce users in Asia in 2023, by country Statista, https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/ (last visited December 21, 2024)
Product categories purchased by social commerce users in Asia in 2023, by country [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375916/asia-social-commerce-product-category-by-country/
