In 2023, around 85 percent of marketing professionals from selected countries worldwide sent out their company's social media links in their e-mail footers. Another three percent of the same professionals did not use an e-mail footer in their campaigns at all.
Use of social media links in e-mail marketing footers worldwide as of December 2023
The survey demographic consists of representatives from the following countries: Canada, China, France, England, India, Spain, Vietnam, UAE, the United States.
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Mailmodo. (January 31, 2024). Use of social media links in e-mail marketing footers worldwide as of December 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/
Mailmodo. "Use of social media links in e-mail marketing footers worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/
Mailmodo. (2024). Use of social media links in e-mail marketing footers worldwide as of December 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/
Mailmodo. "Use of Social Media Links in E-mail Marketing Footers Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/
Mailmodo, Use of social media links in e-mail marketing footers worldwide as of December 2023 Statista, https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/ (last visited November 22, 2024)
Use of social media links in e-mail marketing footers worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1375914/email-social-media-links-rates-worldwide/
