A survey from 2022 showed that the preferred business-to-business (B2B) purchase channel in five years’ time is supplier’s website, according to 37 percent of surveyed B2B buyers. In second place, 35 percent of B2B buyers said that they would prefer to purchase via social media channels, while 28 percent of respondents listed both the metaverse and voice assistants as favored purchase channels of the future.
Preferred business-to-business (B2B) purchase channels in five years' time as of 2022
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Preferred business-to-business (B2B) purchase channels in five years' time as of 2022
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B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
Respondents could tick all answers that would apply.
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Wunderman Thompson Commerce. (February 20, 2023). Preferred business-to-business (B2B) purchase channels in five years' time as of 2022 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/
Wunderman Thompson Commerce. "Preferred business-to-business (B2B) purchase channels in five years' time as of 2022." Chart. February 20, 2023. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/
Wunderman Thompson Commerce. (2023). Preferred business-to-business (B2B) purchase channels in five years' time as of 2022. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/
Wunderman Thompson Commerce. "Preferred Business-to-business (B2b) Purchase Channels in Five Years' Time as of 2022." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/
Wunderman Thompson Commerce, Preferred business-to-business (B2B) purchase channels in five years' time as of 2022 Statista, https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/ (last visited April 26, 2025)
Preferred business-to-business (B2B) purchase channels in five years' time as of 2022 [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1375907/preferred-b2b-purchase-channels-in-five-years/
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