In 2023, around 65 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9 percent of the same professionals did not send any e-mails with personalized subject lines.
Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023
Survey question: "What percentage of your campaigns in 2022 were sent with subject line personalization?" The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mailmodo. (January 31, 2024). Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese
Mailmodo. "Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese
Mailmodo. (2024). Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese
Mailmodo. "Share of Email Marketing Campaigns Sent with Subject Line Personalization Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese
Mailmodo, Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 Statista, https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese (last visited November 24, 2024)
Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/?via=beehiivchinese
