In 2023, around 65 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9 percent of the same professionals did not send any e-mails with personalized subject lines.
Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023
Survey question: "What percentage of your campaigns in 2022 were sent with subject line personalization?" The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, and the United States.
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Mailmodo. (January 31, 2024). Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
Mailmodo. "Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
Mailmodo. (2024). Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
Mailmodo. "Share of Email Marketing Campaigns Sent with Subject Line Personalization Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
Mailmodo, Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 Statista, https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/ (last visited December 22, 2024)
Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1375869/email-personalization-rates-worldwide/
