During a 2023 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 16.8 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 15.3 percent of professionals using it for their marketing purposes.
Leading types of e-mail marketing campaigns used worldwide in 2023
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Share of respondents
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Mailmodo. (January 31, 2024). Leading types of e-mail marketing campaigns used worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375850/email-marketing-campaign-types/
Mailmodo. "Leading types of e-mail marketing campaigns used worldwide in 2023." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375850/email-marketing-campaign-types/
Mailmodo. (2024). Leading types of e-mail marketing campaigns used worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375850/email-marketing-campaign-types/
Mailmodo. "Leading Types of E-mail Marketing Campaigns Used Worldwide in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1375850/email-marketing-campaign-types/
Mailmodo, Leading types of e-mail marketing campaigns used worldwide in 2023 Statista, https://www.statista.com/statistics/1375850/email-marketing-campaign-types/ (last visited July 22, 2024)
Leading types of e-mail marketing campaigns used worldwide in 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1375850/email-marketing-campaign-types/