Growth of beauty product sales on Amazon.com 2022, by type

Published by
L. Yltävä,
Aug 15, 2023
Beauty first-party sellers could benefit from the highest sales growth on Amazon.com in 2022. During that year, first-party (1P) sales of beauty products increased by 23 percent. In turn, third-party sales grew by 14 percent. However, in absolute values, third-party sellers still outperformed their 1P competitors.

Growth of beauty product sales on Amazon.com in 2022, by type

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Release date

February 2023

Region

Worldwide

Survey time period

52 weeks ending December 3, 2022

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Third-party sales

5

E-commerce business

5

Marketplace sellers

8

U.S. sellers

5

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Topics

Amazon in ItalyAmazon in the UKAmazon sellersAmazon in EuropeAmazon beauty
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