Among alcoholic beverages, spirits were the most popular category among Gen Z consumers. The beverage accounted for 11.6 percent of consumption. In comparison, only 0.1 percent of consumption was from non-alcoholic beer.
Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022
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IRI. (March 28, 2023). Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. "Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022." Chart. March 28, 2023. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. (2023). Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. "Volume Share of Alcoholic Beverages among Gen Z Consumers in The United States in 2022." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI, Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/ (last visited March 11, 2025)
Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph], IRI, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
