Categories in which retail media advertisers operate Australia 2023

Published by
Christopher Hughes,
Apr 4, 2023
According to a 2023 survey on retail media conducted in Australia, 53 percent of respondents claimed that they operate or have clients that operate in the fast moving consumer goods category. The other most popular categories in which retail media advertisers operated were retail, health and beauty, and alcoholic beverages.

Categories in which retail media advertisers operate in Australia as of February 2023

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Sources

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

117 respondents

Supplementary notes

Original question: "In which of the following categories does your company or your clients companies operate? (Choose all that apply)"

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Statistics on " Retail media in Australia "

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Other statistics that may interest you Retail media in Australia

Global overview

6

National overview

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Advertisers and retail partners

5

Retail advertising spending by medium

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Topics

Retail media in Australia
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