According to a 2023 survey on retail media conducted in Australia, 41 percent of respondents claimed that they shifted spend on retail media advertising from social media or trade retail budgets. 38 percent of respondents re-allocated budget for retail media from traditional and other digital advertising media spending.
Channels budget for retail media advertising being shifted from in Australia as of February 2023
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IAB Australia. (March 2, 2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels budget for retail media advertising being shifted from in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. (2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels Budget for Retail Media Advertising Being Shifted from in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia, Channels budget for retail media advertising being shifted from in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/ (last visited December 22, 2024)
Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
