According to a 2023 survey on retail media conducted in Australia, 41 percent of respondents claimed that they shifted spend on retail media advertising from social media or trade retail budgets. 38 percent of respondents re-allocated budget for retail media from traditional and other digital advertising media spending.
Channels budget for retail media advertising being shifted from in Australia as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 2, 2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels budget for retail media advertising being shifted from in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. (2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels Budget for Retail Media Advertising Being Shifted from in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia, Channels budget for retail media advertising being shifted from in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/ (last visited November 21, 2024)
Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
