According to a 2023 survey on retail media conducted in Australia, 41 percent of respondents claimed that they shifted spend on retail media advertising from social media or trade retail budgets. 38 percent of respondents re-allocated budget for retail media from traditional and other digital advertising media spending.
Channels budget for retail media advertising being shifted from in Australia as of February 2023
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IAB Australia. (March 2, 2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels budget for retail media advertising being shifted from in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. (2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels Budget for Retail Media Advertising Being Shifted from in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia, Channels budget for retail media advertising being shifted from in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/ (last visited August 25, 2024)
Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
