During a mid-2022 survey among adults in the United States, 56 percent of respondents said they had a favorable view of pre-roll ads – ads running before the content that usually allow users to enjoy the rest ad-free – on streaming video services. In comparison, 27 percent said they had an unfavorable view. Pause ads – ads only appearing when a video is paused – were received favorably by 38 percent of respondents. Conversely, 67 percent of the interviewees had an unfavorable view of standard ads interrupting content before a user can watch more.
Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type
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Cox Media. (October 20, 2022). Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. "Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type ." Chart. October 20, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. (2022). Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. "Share of Adults with a Favorable or Unfavorable Attitude towards Video Streaming Ads in The United States as of May 2022, by Ad Type ." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media, Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type Statista, https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/ (last visited December 21, 2024)
Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type [Graph], Cox Media, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
