According to a 2023 survey, Sweden's most popular online cross-border purchases were clothing and footwear. Around 64 percent of respondents purchased fashion via the internet from foreign sites. The survey revealed that the second-most purchased items were those related to sports, leisure, and hobbies (25 percent). Food and beverages followed, with around 18 percent of cross-border shoppers acquiring these items.
Cross-border online shopping in Sweden in 2023, by product category
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Share of respondents
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DHL Group. (October 19, 2023). Cross-border online shopping in Sweden in 2023, by product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
DHL Group. "Cross-border online shopping in Sweden in 2023, by product category." Chart. October 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
DHL Group. (2023). Cross-border online shopping in Sweden in 2023, by product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
DHL Group. "Cross-border Online Shopping in Sweden in 2023, by Product Category." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
DHL Group, Cross-border online shopping in Sweden in 2023, by product category Statista, https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/ (last visited July 22, 2024)
Cross-border online shopping in Sweden in 2023, by product category [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/