Re-allocation of budget for retail media advertising Australia 2023

Published by
Christopher Hughes,
Apr 4, 2023
According to a 2023 survey on retail media conducted in Australia, 69 percent of respondents claimed that they re-allocated budget for retail media advertising from other channels. On the contrary, 31 percent of respondents stated that spend was coming from new budgets.

Re-allocation of budget for retail media advertising in Australia as of February 2023

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

117 respondents

Supplementary notes

Original question: "In terms of your spend on retail media advertising, are you re-allocating from other channels?"

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Statistics on " Retail media in Australia "

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Global overview

6

National overview

6

Advertisers and retail partners

5

Retail advertising spending by medium

7

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Topics

Retail media in Australia
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