According to a 2023 survey on retail media conducted in Australia, 69 percent of respondents claimed that they re-allocated budget for retail media advertising from other channels. On the contrary, 31 percent of respondents stated that spend was coming from new budgets.
Re-allocation of budget for retail media advertising in Australia as of February 2023
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 2, 2023). Re-allocation of budget for retail media advertising in Australia as of February 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. "Re-allocation of budget for retail media advertising in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. (2023). Re-allocation of budget for retail media advertising in Australia as of February 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia. "Re-allocation of Budget for Retail Media Advertising in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/
IAB Australia, Re-allocation of budget for retail media advertising in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/ (last visited August 25, 2024)
Re-allocation of budget for retail media advertising in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375742/australia-reallocation-of-budget-for-retail-media-advertising/