According to a Rakuten Insight survey conducted in Thailand in February 2023, about 73 percent of respondents aged 35 to 44 years stated that they made most of their purchases via Facebook in the last 12 months. Meanwhile, the younger Thais chose to buy their products through TikTok, as 63 percent of the respondents aged 16 to 24 stated.
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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among respondents who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following social media platforms have you purchased items from in the last 12 months?"
Respondents count by age bracket were as follows:
16-24 years: 3,568
25-34 years: 3,672
35-44 years: 2,401
45-54 years: 1,108
55 and older: 346
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in Thailand as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group Statista, https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/ (last visited August 24, 2024)
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
