A European survey conducted in 2023 showed that Polish shoppers were most inclined to shop for beauty products online from abroad. While over a quarter of Polish shoppers reported purchasing beauty products from foreign sites, the Netherlands (21 percent) had the second-most cross-border online cosmetic shoppers, followed by Austria (19 percent), and Italy (18 percent).
Share of cross-border online shoppers of cosmetics in Europe in 2023, by country
The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria.
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DHL Group. (October 19, 2023). Share of cross-border online shoppers of cosmetics in Europe in 2023, by country [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. "Share of cross-border online shoppers of cosmetics in Europe in 2023, by country." Chart. October 19, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. (2023). Share of cross-border online shoppers of cosmetics in Europe in 2023, by country. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. "Share of Cross-border Online Shoppers of Cosmetics in Europe in 2023, by Country." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group, Share of cross-border online shoppers of cosmetics in Europe in 2023, by country Statista, https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/ (last visited December 18, 2024)
Share of cross-border online shoppers of cosmetics in Europe in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
