According to a 2023 survey on retail media conducted in Australia, 81 percent of respondents claimed that they used retail media in order to advertise or reach consumers, with 26 percent of respondents regularly partnering with retailers. In contrast, 20 percent of respondents had no experience with retail media advertising.
Share of advertisers who used retail media advertising in Australia as of February 2023
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IAB Australia. (March 2, 2023). Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of advertisers who used retail media advertising in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. (2023). Share of advertisers who used retail media advertising in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of Advertisers Who Used Retail Media Advertising in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia, Share of advertisers who used retail media advertising in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/ (last visited December 22, 2024)
Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
