According to a 2023 survey on retail media conducted in Australia, 81 percent of respondents claimed that they used retail media in order to advertise or reach consumers, with 26 percent of respondents regularly partnering with retailers. In contrast, 20 percent of respondents had no experience with retail media advertising.
Share of advertisers who used retail media advertising in Australia as of February 2023
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IAB Australia. (March 2, 2023). Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of advertisers who used retail media advertising in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. (2023). Share of advertisers who used retail media advertising in Australia as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of Advertisers Who Used Retail Media Advertising in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia, Share of advertisers who used retail media advertising in Australia as of February 2023 Statista, https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/ (last visited November 21, 2024)
Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
