According to a Rakuten Insight survey conducted in Thailand on reasons for not purchasing items on social media in February 2023, the majority of the respondents stated that they were skeptical of the products endorsed by celebrities or influencers at a respondent share of around 30.5 percent. In comparison, 25 percent indicated that they did not like the constant advertisement on social media.
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. (2023). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for Not Purchasing Products on Social Commerce among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight, Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/ (last visited November 03, 2024)
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
