According to a Rakuten Insight survey conducted in Thailand on reasons for not purchasing items on social media in February 2023, the majority of the respondents stated that they were skeptical of the products endorsed by celebrities or influencers at a respondent share of around 30.5 percent. In comparison, 25 percent indicated that they did not like the constant advertisement on social media.
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. (2023). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for Not Purchasing Products on Social Commerce among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight, Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/ (last visited December 21, 2024)
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
