According to a Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2023, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. (2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for Purchasing Products on Social Commerce among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight, Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/ (last visited December 21, 2024)
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
