According to a Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2023, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. (2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for Purchasing Products on Social Commerce among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight, Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/ (last visited October 02, 2024)
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/