According to a Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2025, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.
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Everything on "Social commerce in Thailand" in one document: edited and divided into chapters, including detailed references.
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Overview
Key performance indicators
Live Commerce
Influencer marketing
Consumer behavior
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