According to a Rakuten Insight survey conducted in Thailand in February 2023, about 58 percent of respondents indicated that they regularly shopped on social media in the past 12 months. In comparison, six percent of respondents had never purchased items on social media platforms.
Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023
Characteristic
Share of respondents
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. (2023). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of Purchasing on Social Commerce in The Last 12 Months among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight, Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/ (last visited July 22, 2024)
Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/