According to a survey conducted by Rakuten Insight in February 2023, 44 percent of respondents from China avoided shopping on social media because they did not trust the process of social media commerce. Moreover, 64 percent of Malaysian respondents preferred purchasing from official stores to social commerce as of February 2023.
Reasons for not using social commerce in Asia in 2023, by country
Characteristic
I am sceptical/distrustful of products endorsed by social media influencers/celebrities
I do not trust the process of buying products on social media
I prefer to purchase products from the official website or physical store
I dislike the constant advertising of the products on social media
Original question: "If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"
Number of respondents:
China: 293;
Hong Kong: 594;
Indonesia: 1,218;
India: 6,470;
Japan: 785;
South Korea: 2,409;
Malaysia: 1,592;
the Philippines: 1,337;
Singapore: 1,685;
Thailand: 727;
Taiwan: 2,162;
and Vietnam: 131.
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Rakuten Insight. (March 15, 2023). Reasons for not using social commerce in Asia in 2023, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. "Reasons for not using social commerce in Asia in 2023, by country." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. (2023). Reasons for not using social commerce in Asia in 2023, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. "Reasons for Not Using Social Commerce in Asia in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight, Reasons for not using social commerce in Asia in 2023, by country Statista, https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/ (last visited December 21, 2024)
Reasons for not using social commerce in Asia in 2023, by country [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
