According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, approximately 52 percent of the female respondents and 67 male respondents answered that they have used Facebook for purchases during the last 12 months. Instagram and TikTok followed after as the most commonly used social media platforms for purchases.
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Malaysia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender Statista, https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375618/malaysia-social-media-platforms-used-for-social-commerce-by-gender/
