According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, among respondents aged 35 to 44, Facebook was the most used social media for online purchasing during the last 12 months. In contrast, Instagram was more popular among respondents under the age of 25.
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Taiwan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age Statista, https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/ (last visited November 21, 2024)
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375595/taiwan-social-media-platforms-used-for-social-commerce-by-age/
