According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, Facebook was the most popular social media for online purchasing during the last 12 months. Approximately 62 percent of female respondents and 69 percent of male respondents stated that they have used Facebook to buy things.
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/ (last visited November 21, 2024)
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/