According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, Facebook was the most popular social media for online purchasing during the last 12 months. Approximately 62 percent of female respondents and 69 percent of male respondents stated that they have used Facebook to buy things.
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/ (last visited January 04, 2025)
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375594/taiwan-social-media-platforms-used-for-social-commerce-by-gender/
