According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, 65 percent of respondents who bought things through social media answered that they used Facebook for purchases during the last 12 months. Approximately 34 percent stated that they have used Instagram to do the same.
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023
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Share of respondents
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Taiwan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023 Statista, https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/ (last visited July 22, 2024)
Most commonly used social media platform for purchases during the last 12 months in Taiwan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375593/taiwan-social-media-platforms-used-for-social-commerce/