In 2023, over 68 percent of Portuguese survey participants used social media platforms for brand research. Social networks came second, chosen by 49 percent of respondents, while sites of questions and answers were pointed third, but by a large margin, only 15 percent of the public questioned.
Social media usage for brand research in Portugal in 3rd quarter 2023, by channel
The source states that the values for "Any kind of social media platforms" include at least one of social networks, question and answer sites, forums and message boards, vlogs, online pinboards, messaging and live chat platforms, micro-blogs, and blogs on products or brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Meltwater, & DataReportal. (February 23, 2024). Social media usage for brand research in Portugal in 3rd quarter 2023, by channel [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, und Meltwater, und DataReportal. "Social media usage for brand research in Portugal in 3rd quarter 2023, by channel." Chart. February 23, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, Meltwater, DataReportal. (2024). Social media usage for brand research in Portugal in 3rd quarter 2023, by channel. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, and Meltwater, and DataReportal. "Social Media Usage for Brand Research in Portugal in 3rd Quarter 2023, by Channel." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social & Meltwater & DataReportal, Social media usage for brand research in Portugal in 3rd quarter 2023, by channel Statista, https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/ (last visited November 03, 2024)
Social media usage for brand research in Portugal in 3rd quarter 2023, by channel [Graph], We Are Social, & Meltwater, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
