According to a survey conducted by Rakuten Insight in February 2023, 78 percent of respondents from China shopped on social media because it was convenient for them. It was also the leading reason for social commerce in Taiwan.
Reasons for using social commerce in Asia in 2023, by country
Characteristic
It was being promoted by an influencer or celebrity I follow
It was convenient to purchase the item
There was a sale/promotion code for the item if purchased on social media
The advertising on social media was very convincing
Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Reasons for using social commerce in Asia in 2023, by country [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/
Rakuten Insight. "Reasons for using social commerce in Asia in 2023, by country." Chart. March 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/
Rakuten Insight. (2023). Reasons for using social commerce in Asia in 2023, by country. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/
Rakuten Insight. "Reasons for Using Social Commerce in Asia in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/
Rakuten Insight, Reasons for using social commerce in Asia in 2023, by country Statista, https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/ (last visited November 23, 2024)
Reasons for using social commerce in Asia in 2023, by country [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375577/asia-social-commerce-usage-reasons-by-country/
