According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, around 72 percent of respondents aged under 25 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Types of items purchased via social media in Taiwan as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Taiwan as of February 2023, by age [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in Taiwan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2023). Types of items purchased via social media in Taiwan as of February 2023, by age. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in Taiwan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in Taiwan as of February 2023, by age Statista, https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/ (last visited November 05, 2024)
Types of items purchased via social media in Taiwan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/