According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, around 72 percent of respondents aged under 25 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Types of items purchased via social media in Taiwan as of February 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Taiwan as of February 2023, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in Taiwan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2023). Types of items purchased via social media in Taiwan as of February 2023, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in Taiwan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in Taiwan as of February 2023, by age Statista, https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/ (last visited November 21, 2024)
Types of items purchased via social media in Taiwan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375566/taiwan-social-commerce-purchased-item-types-by-age/
