According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, around 63 percent of female respondents who purchased things on social media answered that they bought clothes. With around 49 percent of female respondents and 45 percent of male respondents, food, snacks and non-alcoholic drinks were the second most common type of products people bought via social media.
Types of items purchased via social media in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of items purchased via social media in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. (2023). Types of items purchased via social media in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of Items Purchased via Social Media in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/
Rakuten Insight, Types of items purchased via social media in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/ (last visited November 21, 2024)
Types of items purchased via social media in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375565/taiwan-social-commerce-purchased-item-types-by-gender/
