In 2023, marketing spending in the United States exceeded 515 billion U.S. dollars, of which 320 billion (or 62 percent) were allocated to online activities. The total figure was five percent higher than the 490-billion-dollar expenditure recorded a year earlier. According to the same source, linear TV and experiential/sponsorship were among the forecast fastest-growing offline marketing channels in the U.S. in 2024.
Marketing spending in the United States from 2019 to 2023, by channel
(in billion U.S. dollars)
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Winterberry Group. (January 18, 2024). Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. "Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars)." Chart. January 18, 2024. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. (2024). Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. "Marketing Spending in The United States from 2019 to 2023, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group, Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/ (last visited December 12, 2024)
Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars) [Graph], Winterberry Group, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1375555/marketing-spend-channel-united-states/
