According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, half of female respondents answered they never buy things on social media because they preferred purchasing items from the official website or physical store. The biggest reason to not purchase on social media was their distrust in the process of buying products.
Reasons to not purchase things via social media in Taiwan as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to not purchase things via social media in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight, Reasons to not purchase things via social media in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/ (last visited July 22, 2024)
Reasons to not purchase things via social media in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/