According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, half of female respondents answered they never buy things on social media because they preferred purchasing items from the official website or physical store. The biggest reason to not purchase on social media was their distrust in the process of buying products.
Reasons to not purchase things via social media in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to not purchase things via social media in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
Rakuten Insight, Reasons to not purchase things via social media in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/ (last visited November 21, 2024)
Reasons to not purchase things via social media in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375541/taiwan-social-commerce-non-purchase-reasons-by-gender/
