According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, around 57 percent of respondents who have not purchased things via social media before stated it was because they do not trust the process of buying products. Another half of respondents said they preferred to purchase items from the official website or physical store.
Reasons to not purchase things via social media in Taiwan as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to not purchase things via social media in Taiwan as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to not purchase things via social media in Taiwan as of February 2023." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/
Rakuten Insight. (2023). Reasons to not purchase things via social media in Taiwan as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to Not Purchase Things via Social Media in Taiwan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/
Rakuten Insight, Reasons to not purchase things via social media in Taiwan as of February 2023 Statista, https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/ (last visited November 21, 2024)
Reasons to not purchase things via social media in Taiwan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375540/taiwan-social-commerce-non-purchase-reasons/
