According to a survey conducted by Rakuten Insight in Singapore in 2023 on the frequency of purchases on social media during the last 12 months, approximately 29 percent of female and 25 percent of male respondents answered that they regularly shopped on social media. The same survey indicated that convenience was the main driver of social media purchases among Singaporean consumers.
Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in Singapore as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender Statista, https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/ (last visited December 20, 2024)
Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375535/singapore-frequency-of-social-media-purchases-by-gender/
