According to a survey conducted by Rakuten Insight in Singapore in 2023 on the frequency of purchases on social media during the last 12 months, approximately 31 percent of respondents between 25 and 34 years answered that they regularly shopped on social media. The same survey indicated that convenience was the main driver of social media purchases among Singaporean consumers.
Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55+ years
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age ." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in Singapore as of February 2023, by Age ." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age Statista, https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/ (last visited August 24, 2024)
Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375530/singapore-frequency-of-social-media-purchases-by-age/