According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, 90 percent respondents under the age of 25 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
Reasons to purchase something via social media in Taiwan as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Taiwan as of February 2023, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in Taiwan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in Taiwan as of February 2023, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Taiwan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in Taiwan as of February 2023, by age Statista, https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/ (last visited November 21, 2024)
Reasons to purchase something via social media in Taiwan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
