According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, 90 percent respondents under the age of 25 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
Reasons to purchase something via social media in Taiwan as of February 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Taiwan as of February 2023, by age [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in Taiwan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in Taiwan as of February 2023, by age. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Taiwan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in Taiwan as of February 2023, by age Statista, https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/ (last visited January 04, 2025)
Reasons to purchase something via social media in Taiwan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375527/taiwan-social-commerce-purchase-reasons-by-age/
