According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, more than 82 percent of male respondents and 84 percent of female respondents stated that convenience led them to purchase items via social media. Sale and promotion codes were the second biggest reason leading to purchases on social media.
Reasons to purchase something via social media in Taiwan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in Taiwan as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to purchase something via social media in Taiwan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to purchase something via social media in Taiwan as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Taiwan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/
Rakuten Insight, Reasons to purchase something via social media in Taiwan as of February 2023, by gender Statista, https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/ (last visited November 21, 2024)
Reasons to purchase something via social media in Taiwan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375526/taiwan-social-commerce-purchase-reasons-by-gender/
