Reasons for social commerce purchases Taiwan 2023, by gender

Reasons to purchase something via social media in Taiwan as of February 2023, by gender

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Release date

March 2023

Region

Taiwan

Survey time period

February 9 to 28, 2023

Number of respondents

9,112 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before; multiple answers allowed

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

The survey was conducted among 5,539 female respondents and 3,573 male respondents.

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