According to a survey conducted by Rakuten Insight in Taiwan in 2023 on social commerce, around 83 percent of respondents answered that they purchased something via social media because it was convenient to do so. 49 percent respondents said it was because there was a sale or promotion code for buying the item.
Reasons to purchase things via social media in Taiwan as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to purchase things via social media in Taiwan as of February 2023 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to purchase things via social media in Taiwan as of February 2023." Chart. March 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/
Rakuten Insight. (2023). Reasons to purchase things via social media in Taiwan as of February 2023. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to Purchase Things via Social Media in Taiwan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/
Rakuten Insight, Reasons to purchase things via social media in Taiwan as of February 2023 Statista, https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/ (last visited January 04, 2025)
Reasons to purchase things via social media in Taiwan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375525/taiwan-social-commerce-purchase-reasons/
